The branding of business

The Branding of Business. A history of business and the brands that made history. From early Europe, to the age of exploration, to the 20th century when business and brands spread around the world - to the new 21st century, this book documents many of the amazing changes that have taken place. The book covers many industries and products - everything from transport - sea, road, rail, air to communication, banking, tobacco, liquor, insurance, health, retailing, manufacturing, construction, slow food, fast food and a whole lot more. It also asks the important questions relating to current day business. Does invention still play a part? Is big business the way of the future? Where will globalisation take us? Currently the world faces many issues - aids, bird flu, polar meltdown, climate change,financial crisis, terrorism. All of these problems affect business and brands. Perhaps by better understanding the past, we may well better understand the future.