Ethics is much more than just a company’s code through a notification or a training session- it is what one believes, how one lives and how one leads his/her life and others. Ethics is relevant to everyone in everyday life as at some point in our professional or personal life one will need to deal with an ethical question, issue or problem. Ethics should be embedded in all we do, building on an individual’s or the organization’s reputation and credibility in the marketplace, community and society. It is how we put our clients, vendors and our people first. And this reputation for integrity is an invaluable part of one’s success. Conducting business ethically is therefore critical to a company’s success in the marketplace. Customers, suppliers and employees will not support a company that is involved in fraudulent, dishonest or unethical practices. This little book is therefore aimed at to help you and members of your organization make ethical behavior a natural part of what must be done every day- with each other, whether with clients, vendors, business partners or the community.The Tools, Exercises and Checklists are designed to help you have a better understanding of this subject to be able to percolate these principles into your system, your family, your workplace, with your colleagues, and community successfully as each of us is responsible for our own actions and that the ethical choice is ALWAYS the best choice. I strongly recommend this book to be part of a company's code, induction program & regular on-going training activities… a much-needed book out in the market! Vikram Kelkar, Managing Director, Hexagon Nutrition Ltd Industry Leader | Innovator | National & International Speaker