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Transform: A Rebel’s Guide for Digital Transformation

Transform: A Rebel’s Guide for Digital Transformation

ByGerry McGovern

Transform: A rebel's guide for digital transformation. Are you an optimist? Are you a rebel? Do you think that because of digital technology, power is shifting away from organizations towards citizens and customers? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you. Do you want to transform the complex into the simple? Do you like challenges and see yourself primarily as a problem solver? Are you the annoying person who constantly asks: “Why?” Are you empathetic? Do you like to listen, watch, observe? Are you also rational? Are you willing to go with the evidence and data even when it goes against your gut instinct? This is Gerry McGovern’s sixth book on web culture and economy. He is the founder and CEO of Customer Carewords, a company that has developed a set of methods to understand customer top tasks.

Details

Publication Date
Jul 27, 2016
Language
English
ISBN
9781782808152
Category
Computers & Technology
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Gerry McGovern

Specifications

Format
EPUB

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