Spectrum's Executive-Level Impression Management

Did you know that people make judgments about you within the first thirty seconds of meeting you based on what they see, hear and sense. It's true that you never get a second chance to create a great first impression. Your personal appearance can be your greatest asset or your worst liability. Knowing how to present yourself and the power of personal marketing is as critical as the degrees and business skills on your resume. Companies spend millions of dollars packaging their products. Think of yourself as the most important package you will ever market. Your image should consume someone's memory! This book is designed to increase your Power, Confidence and Credibility as you discover Spectrum’s key components of a winning image.