10 Ways to Write More Effective Ads

So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it’s better to have a starting point before you test. So this starting point is the essence of this book. The ten tips expressed here have been generally time-tested and known to be effective. But I can’t emphasize enough that when using these techniques, you should always test them before rolling out a large (and expensive) campaign. Sometimes a little tweak here or there is all that is needed to increase response rates dramatically.