
How To Weed Out The Garbage When Marketing Your Product
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For decades, business marketers have waltzed into budgeting meetings
not always being able to justify how they spent prior funds or how such
spending made a difference in the marketing of the company's product.
However, this did not stop them from requesting even more marketing
dollars for big-ticket events and flashy television and radio ads to get the
message out and build up the brand.
Now those days of blind budgeting are gone and a new mantra is quickly
taking their place with accountability and measurement. With
progressively sophisticated tools and piles of data, marketers have access
to evidence of what is and is not working in their strategy for marketing.
With this knowledge, they have the power to take a more scientific
approach to finding a marketing strategy that works. These days
marketers are able to find out the actual ROI of each dollar. Even better,
this information is available to them not just annually, but as often as they
require. The marketing methods used today are even able to provide a
view of the returns that are likely on campaigns in the future. Marketing is
no longer an expense or cost, it is an investment.
Top ranking executives such as board directors, CFOs and even CEOs are
cutting costs anywhere they can except the marketing budget and are
tired of spending money on glossy ads and television commercials that
cost more and accomplish less. This is especially true during a time where
consumers are spending all of their time on video games and Internet
surfing. These executives know that marketing is important to the success
of their business, what they are in the dark on is what kind and how much
is best.
Details
- Publication Date
- Sep 21, 2021
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Henry
Specifications
- Format
Keywords
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