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Target Marketing: It's a Jungle Out There

ByHenry Runus

Products and services have to find customers in a fiercely competitive market. Large corporations have large advertising budgets and big marketing teams but small businesses may only have a small budget and they have to be a bit more imaginative. It's not just a matter of cost however, but of results and the recent trend for gorilla marketing is proving successful in many cases. Conventional TV campaigns, billboards and press advertisements are all expensive and the public is used to them and may have become desensitized to them. Niche marketing or aiming at a target audience is the modern way of doing things, aided by technology. The younger generation is particularly receptive to different sorts of promotions. Gorilla marketing, sometimes referred to as buzz marketing or stealth marketing, has also been taken up by bigger organizations.

Details

Publication Date
Aug 3, 2012
Language
English
ISBN
9781300046202
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Henry Runus

Specifications

Format
EPUB

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