
Transnational Marketing Journal Volume 8 - Number 2 October 2020
Usually printed in 3 - 5 business days
Special Issue:
Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers
Edited by Lilit Baghdasaryan and Ibrahim Sirkeci
133
Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic
Nevin Karabiyik Yerden
135
“We stay at work for you. You stay at home for us.” Does this Covid-19 campaign work for the youth in Asia?
Jappy Fanggidae, Ridolof Batilmurik and Pieter Samadara
161
Spillover effect of COVID19 on the Global Economy
Hasnan Baber
177
Consumption switch at haste: insights from Indian low-income customers for adopting Fintech services due to the pandemic
Soniya Billore and Gautam Billore
197
Health or Death? The Online Purchase Intentions of Consumers during the COVID-19 Pandemic
Resul Öztürk
219
The Impact of Anxiety Caused by COVID-19 on Consumer Behaviour
H. Mustafa Paksoy, Yakup Durmaz, Filiz Çopuroğlu and
B. Dilek Özbezek
243
Impacts of positive images of tourism destination exhibited in a film or TV production on its brand equity: the case of Portuguese consumers’ perspective
Sara Nunes, Alejandro del Moral Agúndez, Julia Fragoso da
Fonseca and Samiha Chemli
271
Details
- Publication Date
- Sep 21, 2022
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- Editor-in-chief: Ibrahim Sirkeci
Specifications
- Pages
- 164
- Binding Type
- Paperback Perfect Bound
- Interior Color
- Black & White
- Dimensions
- US Trade (6 x 9 in / 152 x 229 mm)