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Transnational Marketing Journal Volume 8 - Number 2 October 2020

Transnational Marketing Journal Volume 8 - Number 2 October 2020

ByIbrahim Sirkeci

Usually printed in 3 - 5 business days
Special Issue: Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers Edited by Lilit Baghdasaryan and Ibrahim Sirkeci 133 Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic Nevin Karabiyik Yerden 135 “We stay at work for you. You stay at home for us.” Does this Covid-19 campaign work for the youth in Asia? Jappy Fanggidae, Ridolof Batilmurik and Pieter Samadara 161 Spillover effect of COVID19 on the Global Economy Hasnan Baber 177 Consumption switch at haste: insights from Indian low-income customers for adopting Fintech services due to the pandemic Soniya Billore and Gautam Billore 197 Health or Death? The Online Purchase Intentions of Consumers during the COVID-19 Pandemic Resul Öztürk 219 The Impact of Anxiety Caused by COVID-19 on Consumer Behaviour H. Mustafa Paksoy, Yakup Durmaz, Filiz Çopuroğlu and B. Dilek Özbezek 243 Impacts of positive images of tourism destination exhibited in a film or TV production on its brand equity: the case of Portuguese consumers’ perspective Sara Nunes, Alejandro del Moral Agúndez, Julia Fragoso da Fonseca and Samiha Chemli 271

Details

Publication Date
Sep 21, 2022
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
Editor-in-chief: Ibrahim Sirkeci

Specifications

Pages
164
Binding Type
Paperback Perfect Bound
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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