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Transnational Marketing Journal Volume 9 - Number 3 November 2021

Transnational Marketing Journal Volume 9 - Number 3 November 2021

ByIbrahim Sirkeci

Usually printed in 3 - 5 business days
Special Issue: Impact of COVID-19 on Business and Management Strategies Guest edited by Swati Narula Puri and Poonam Khurana Editorial Swati Narula Puri and Poonam Khurana Effects of COVID-19: Redefining work from home and employee engagement Antriksha Negi, Ravinder Pant and Nawal Kishor Investigating the relationship between internal environmental locus of control and behaviour towards sustainable apparel: The mediating role of intention to purchase Nupur Arora and Parul Manchanda An empirical study of consumer buying decision and digital marketing during COVID-19 pandemic Richa Arora and Richa Nangia A demographic study on the purchase pattern of consumers with respect to social learning theory during COVID-19 times Debarati Roy Chowdhury and Sudipta Majumdar A study on changing role of investor behaviour towards digital investments – pre and during COVID-19 scenarios Isha Narula and Kriti Dhingra Female director and agency cost: does board gender diversity at Indian corporate board reduce agency conflict? Shubhanker Yadav and Miklesh Prasad Yadav Employee motivation: An Indian perspective Laxmi Rani, Vibhuti Tyagi, and Madhu Arora Will online banking sustain in Bhutan post COVID-19? A quantitative analysis of the customer e-satisfaction and e-loyalty in The Kingdom of Bhutan Shad Ahmad Khan, Ferdinand Epoc, Veer P. Gangwar, T. Antony A Ligori, Zaid Ahmed Ansari AI diagnosis: rise of AI-powered assessments in modern education systems Piyush Gupta, Diksha Yadav and Rajdeep Dey A panoramic perspective of travel and tourism in India during COVID-19 Ridhima Sharma and Muskan Arora Social networking sites and civic participation: analyzing the mediating role of online bridging social capital Ashmeet Kaur and H.K. Dangi A bibliometric analysis of COVID-19 across economics and business research landscape Ashish Nida and Ruchi Shukla Impact of stock market volatility on gold prices during the COVID-19 pandemic Garishma Gulyani, Priyanka Gupta, and Ramanpreet Singh Impact of financial attitude on financial management behaviour of retail investors: A COVID-19 perspective Sanya Sachdeva, Ashmeet Kaur, and Aashu Aggarwal

Details

Publication Date
Sep 21, 2022
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
Editor-in-chief: Ibrahim Sirkeci

Specifications

Pages
195
Binding Type
Paperback Perfect Bound
Interior Color
Black & White
Dimensions
Crown Quarto (7.44 x 9.68 in / 189 x 246 mm)

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