Challenges and prospects for TikTok 2024

increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe The research involved surveys of over 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies. This trend is prevalent among younger people, with 64% of Gen Z (those born after 1996) and 49% of millennials (born between 1981-1996) turning to TikTok as a search tool. The platform is being used to look up all kinds of topics – from cooking recipes, which Gen Z searches for 29% more than millennials do, to music, DIY ideas, fashion, and more