This is the ULTIMATE GUIDE that helps you to recognize the importance of psychology in marketing and advertising. This 126 page book is packed with proven and action-oriented, ethically sound psychological techniques that drive sales, enhance your brand's image, and readily meet the needs of your valuable customers. You will know how to identify relevant psychological techniques that you can easily implement. Also, get to know the secrets of executing superior customer service and WOW your clients and improve your business retention rates. You will learn how to create product offers that are tantalizing to your customers and explain what needs to be done to produce high converting offers and product funnels. By the end of this book, you’ll be able to:  Recognize the importance of psychology in marketing and advertising  Explain Maslow's hierarchy of needs and how it relates to marketing  Describe the customer's decision-making process and how marketing tactics are used to meet needs at each step of the process  Select from a toolbox of proven, ethically sound psychological tactics that are commonly used to drive sales, brand, and meet the needs of customers  Identify relevant psychological tactics that can meet your own customers’ needs at each stage of the decision-making process  Plan your next steps to get started in implementing at least 3 tactics in your business  Know how to execute customer service and client retention strategies  Create product offers that are tantalizing to your customers  Implement high converting offers and product funnels.