Getting Your Feet Wet with Social Marketing: A Social Marketing Guide for Watershed Programs

A new guidebook recently released by the Utah Department of Agriculture and Food (UDAF) will help watershed managers and other water education professionals improve the state’s natural resources by urging citizens to adopt more natural resource-friendly practices. “Getting Your Feet Wet with Social Marketing: A Social Marketing Guide for Watershed Programs,” is designed to teach individuals or groups how to successfully promote behavior changes in their local area to targeted groups of people. Though this guide specifically addresses soil and water conservation and water quality efforts, it is based on principles that can be used in any aspect of society.