Stop Losing Sales Now! How to Overcome Objections

Sales people who are weak at selling are invariably ill-equipped to think on their feet. They fail to handle and overcome objections competently. This book will help you close more deals more consistently by preparing you to take objections in your stride, dealing with them and moving on to closing the sale. You’ll discover how to welcome objections and not fear them. How to keep objections to a minimum. How to head objections off at the pass. How to write your own objection-handling script. In addition, two of South Africa’s premier sales trainers have included their thoughts on handling and overcoming objections: Bill Gibson and Andrew Horton.