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American Automotive Design Trends / The Personal Luxury Car: Selling a Lifestyle

ByJames Kaster

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Paperback: As the car market proliferated with many styles, makes and functions, one particular trend elevated the automobile above the mere transportation-only, family-hauling and / or workhorse appliance. It was the “Personal Luxury Car.” Affordable cars could be crafted and massaged into status symbols for the masses while luxury cars could be similarly crafted into a rarer form of distinction. This new found prominence supposedly mitigated the chores of daily driving and errand running through environmental isolation; all the while projecting the owner’s individuality and ego to the world. From the author of “Those 80s Cars”, this book contains 600+ photographs with marketing quotes that led several generations of selling a lifestyle.

Details

Publication Date
Dec 30, 2010
Language
English
ISBN
9780982822098
Category
Reference
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): James Kaster

Specifications

Pages
92
Binding
Perfect Bound
Interior Color
Color
Dimensions
US Letter (8.5 x 11 in / 216 x 279 mm)

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