Cold Calling for Cowards : How to Turn the Fear of Rejection Into Opportunities, Sales, and Money

“Cold calling sucks!” Those three words landed me my job at the Seattle Fortune 1000 company. Within minutes on my first interview the sales manager asked me, “What do you think about cold calling?” Waiting for him to wipe the surprised look off his face I added, “But I’m one of the best you’ll see doing it.” I became their #1 salesman in the nation for three years making more sales from cold calling than any salesperson in the company. Does cold calling work? Yes. Do you have to like doing it? No. But until you find a better way to find new customers, you’ll want to add this to your repertoire. This is a book of hundreds of techniques I’ve learned from my own experiences as well as from over 150,000 salespeople, executives, managers, and entrepreneurs I’ve trained in my nationally acclaimed seminars. They’re simple things that produce good results. You could sell to anyone – if you could just get in front of them first. This book gets you in front of them.