While questioning modern-day corporate thinking and observing how we are buying into a future of impersonal service and constant busyness, this book explores different ideas, cultures and ways to conduct business on a more human-friendly scale. Through personal experience, Joe Diomede, long-distance cycle traveler and former bike shop owner, shares his ideas on how we can possibly, collectively and creatively, change the course we are on. Focusing mainly on the bicycle, Joe asks the questions; Is the bike as 'green' as it could be? Can we all be implemented in changing 'business as usual' and let the bicycle, and the industry behind it, become more of the solution and less of the problem? Read on and see!