WHAT GOOGLE NEVER TOLD YOU ABOUT - Making Money with AdSense 3rd Edition

There are two ways to think about AdSense: you can think of it as a way to use your website to make money; and you can think of it as a way to make money with a website. The difference is in the content. In the first case, you already have a website and you simply put AdSense on the page to turn it into cash. You might change the content a little to influence the ads and you could make sure that you include the best keywords to bring you the highest revenues. You should certainly play with the way the ads look on the page to make them attractive and unobtrusive - and there's a huge range of different strategies you can use to do that.