Building a Blog Empire for Profit

The New Media 4 What a Blog is (and is Not) 5 The Blog as a Business 7 The Components of a Blog Empire 8 PART II: BUILDING YOUR BLOG EMPIRE 11 Deciding What Type of Empire You’ll Build 11 The Makings of Empire: Choosing Content That Provides Value 12 Construction: No one Need Blog Alone 15 Well, What Do You Know? 16 Develop a Blog Theme 20 Branding – Developing a Name and Image That Will Stick With People 21 Need Brand Be Relevant to Content? 22 Branding Idea Generator 22 Earning and Protecting Your Reputation 24 Designing a Page That Complements Your Content 26 Artwork 28