This book tells the story of a comprehensive pharmaceutical brand's current development status and future opportunities! Brand management system applications in the pharmaceutical industry, and creating ideas and specific pharmaceutical brands workflow analysis of specific cases of a professional pharmaceutical brand design company creative mind maps were unveiled conceptual design methods to help you get to create pharmaceutical brands concepts and ideas. Large number of cases about pharmaceutical brands trends and management strategies, as well as brand drugs and drug packaging, drug promotion and other big brand integration methods of operation, to help you clear understanding of brand management in the pharmaceutical product marketing plays a huge role.
Details
- Publication Date
- Jul 6, 2013
- Language
- English
- ISBN
- 9781304200228
- Category
- Art & Photography
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Johnson Chang
Specifications
- Format