Digital Marketing, Social Media and E-commerce: Tools for Business Growth

This book is a must for an organisation that want to grow because, it involved developing an organisation's multi-channel communication strategies. Key areas include: social media marketing : developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram. search engine optimisation (SEO) : developing strategies to increase number of visitors to a website by getting high-ranking placements in search results. pay per click (PPC) campaigns : sponsored online advertising paid for by the business to appear alongside non-paid search results. mobile marketing: includes app-based, in- game, location-based and SMS marketing. affiliate marketing and lot more It is also important for a Digital marketers that may want to work across several areas or specialise in a few depending on the requirements of the organisation.