This book is a concise guide for executives seeking to understand how omni-channel marketing attribution works and how it can be obtained. Covering all the key aspects of marketing attribution, it offers clarity on objectives and delivery without delving into exhaustive statistical detail. Readers will gain insight into accessing attribution, associated costs, expected accuracy, and optimizing budget allocation. Leveraging UniFida's innovative attribution technology and consulting expertise, this resource draws on real-world experiences across diverse sectors.