30 Ways To Market Using Social Media. It seems like every few years, a new social network emerges from the woodwork and becomes popular. All too frequently, businesses and marketers shrug off social media as a means for traffic and lead generation. This is a huge mistake. You see, social media has been around for ages, and with the rising popularity of technology, ease of use, and high speed connections – it's only here to stay for the long haul. What this means is that you need to start taking action and marketing your brand, business, or products on the various social media platforms. You may not see the benefits or value in investing the time and efforts towards establishing yourself on any social networking site, and that's completely fine.