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The power of products

ByKari Leppälä

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The book presents a fundamental principles of product-centered and user-oriented strategy. Based on analysis of innovation processes, it describes carefully, how companies create new products, how they manage the associated information and knowledge, and what kind of tools and methods they use. It also presents cases, how Nokia and other successful companies could utilize the local resources, culture and environment, and make a breakthrough into global markets. At the same time, an industrial transformation took place, and created a modern, global information age economy. An important issue is, what is the future of the product- and technology-based approach? Can it survive current migration of activities into low-cost countries? What is the role of nationality, local resources, and local culture?

Details

Publication Date
Jun 14, 2007
Language
English
ISBN
9781847535962
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Kari Leppälä

Specifications

Pages
166
Binding
Paperback
Interior Color
Black & White
Dimensions
Royal (6.14 x 9.21 in / 156 x 234 mm)

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