Big Data 40 Questions to Bigger Business Capabilities : Ideas for Big Data Business Value Exploration

If you understand basic Big Data concepts, but are still wondering "What question is Big Data the answer to?", this is the book for you. It is written for anyone (business or technical) who wants to understand Big Data's many value propositions. Although it does not go deep on any one use case and is not a technology book, it covers a wide spectrum of business use cases. It provides some thought points & framework for your Big Data value exploration and should also make you aware of some of its pitfalls and cautions. Big data improves business capabilities by advancing (1) Functional and operational capabilities, (2) Business process improvement efforts, (3) Business intelligence & analytics and (4) Delivery systems. Book is organized in 40 generalized questions. Questions cover data landscape enhancements to take advantage of Big Data paradigm, how it can transform business capabilities and invent some new ones. Once you frame these questions to your context, creative juices should start flowing...