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Differentiate or Diminish: The Art and Necessity of Business Positioning

Differentiate or Diminish: The Art and Necessity of Business Positioning

ByKevin B. Levi

Usually printed in 3 - 5 business days
A book that makes the business case for highly differentiating brand positioning and elaborates on the ways to leverage such messaging to stand out from one's competition.

Details

Publication Date
Jul 7, 2011
Language
English
ISBN
9781257855698
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Kevin B. Levi

Specifications

Pages
87
Binding Type
Paperback Perfect Bound
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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