Marke Deutschland. Der Weg zu einer professionellen Steuerung des Deutschlandbildes im Ausland. Brand Germany: The way towards an effective management of Germany's image abroad.
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The road towards an effective Country Image Management. A qualitative exploration among German influencers and decision-makers how to manage the image of Germany in the future.
Details
- Publication Date
- Feb 10, 2007
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Lars M. Heitmueller
Specifications
- Pages
- 140
- Binding Type
- Paperback Perfect Bound
- Interior Color
- Black & White
- Dimensions
- A4 (8.27 x 11.69 in / 210 x 297 mm)