The Power of 15 is a short handbook that dives into 15 psychological techniques designed to sharpen your sales pitches and improve your conversations, getting you closer to a sale. This book breaks down practical methods rooted in psychology that help you better understand your prospects, influence their decision-making process, and navigate sales interactions more effectively. Whether you're a sales professional or new to the field, this guide offers actionable strategies that can be integrated into your approach to enhance your results.