What To Say, What To Send

The book is structured around the process of a sale, a cyclical process in that there is no true beginning or end. While it is logical to assume that the sales process ends when the property purchase settles, you have to remember that most people do not live in the one property for life. In fact most Australians move several times in their lifetime. It is for this reason that top-performing agents maintain contact with their clients long after the property settles. This may be simply a Christmas card each year and acknowledgment of the anniversary of the date they moved into their new home. No matter how simple, it is contact that people appreciate and this will be remembered when it comes time to sell and/or purchase real estate again.