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Commercializing The Rainbow

Commercializing The Rainbow

An Investigation of the Queer Market

ByLindsay Ryan

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In the world of capitalism, nothing is off-limits in the eyes of corporations. Their end goal is to make money, even if that means capitalizing off of a marginalized community. When it comes to the LGBTQIA+ market, corporations mask their greed by claiming to be allies. Some corporations prove themselves to be legitimate allies, whereas others donate large amounts of money to anti-queer organizations. At what point do these actions pass the line from ethical to unethical? Is there even such a way to be ethical in this realm of capitalism? The gay market was born in the 1980s and has been growing and evolving ever since. It takes place in advertisements, TV and film, local bars, and live performances. In some ways, this market has been beneficial to the LGBTQIA+ community, however, it has also been very harmful. It is important to be educated on how and why this market is being used so that queer people are not taken advantage of. LGBTQIA+ acceptance has grown significantly in the past fifty years, but recently, it has taken a turn. The LGBTQIA+ community is under attack. Legislation to suppress and take away queer rights is being proposed and put into law every day. It is crucial to discuss these issues and not let the world erase queer people from existence.

Details

Publication Date
Jun 14, 2023
Language
English
ISBN
9781312448469
Category
Social Science
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Lindsay Ryan

Specifications

Pages
125
Binding Type
Paperback Perfect Bound
Interior Color
Color
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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