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Persuasion: Social and Scientific Dynamics

ByAustin MardonThomas Banks

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Persuasion defines our lives. Every day and everywhere, we are subject to communications produced by governments, associations, and individuals that seek to inspire our thoughts and actions to change. These communications seek to convince, urge, pressure, and sweet-talk their target audience into compliance. Persuasion and influence have been hotly-researched and discussed for decades. In ten chapters, this book holistically profiles the strategies, psychological theories, uses, and case studies concerning persuasion. In particular, this book looks at the science and scholarship of persuasion in a variety of areas including practical persuasive techniques, leadership and influence, the mathematics of persuasion and communication, the psychological foundations of persuasion, persuasion in the domain of global law and international systems, as well as persuasion in marketing and sales, propaganda, and conspiracy theories.

Details

Publication Date
Sep 1, 2022
Language
English
ISBN
9781773698342
Category
Social Science
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Austin Mardon, By (author): Thomas Banks, By (author): Juliana Quan, By (author): Madeline Langier, Edited by: Catherine Mardon, Text by: Joshua Kramer

Specifications

Pages
137
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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