Print Selling Made Simple: 50 Nifty Sales and Marketing Tips Every Print Provider Should Know

Leading print-buying expert Margie Dana shares 50 strategies for better understanding the motives, behaviors and buying practices of print buyers, creatives and marcom pros today. In this new era of digital media, commercial printers need to better understand the motives and challenges of their market: professionals who source print for their firms. This book is a much-needed blueprint for print reps, sales managers, GMs, print CEOs and paper industry executives who want to improve their sales techniques and influence today's print customers. Selling print is a new game - and this book provides a practical guide to playing it...and winning it!