Better Marketing is a unique study guide for exploring the intricacies of the modern marketing era. The text is designed to maximize learning. Gone are the confusing pictures and charts that fill ordinary textbooks. Instead, issues are distilled, leaving readers with a concentrated elixir to contemplate concepts and create a satisfying study experience. Practical realities are considered as the darker practices of the past are not ignored.
Details
- Publication Date
- Jan 19, 2024
- Language
- English
- ISBN
- 9781304691699
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Mark J. Kay
Specifications
- Pages
- 244
- Binding Type
- Paperback Perfect Bound
- Interior Color
- Black & White
- Dimensions
- US Trade (6 x 9 in / 152 x 229 mm)