Write Better Right Now

Every day, you send documents into the marketplace. They are your proxy salespeople. How well do they represent your corporate image? No matter how large or small your organization, this workbook will help you… *Enjoy writing *Write more clearly, and persuasively *Reinforce your brand *Build and strengthen relationships *Save time, money, and effort *Make a positive first impression *Communicate more clearly with employees, clients, and others *Gain confidence as a writer *Write articles for publication *Clarify your thinking *Achieve your organizational and personal goals. Your letters, brochures, proposals, Web pages, and other documents must answer the client’s question “What’s in it for me?” That answer — your unique selling proposition, your corporate identity, your reason for being — should be as familiar to you as your name, so that you don’t even have to think about it as you write. This book will guide you in expressing your USP.