The Rise, Fall, and Rise of Marshall McLuhan

Marshall McLuhan (July 21, 1911-December 31, 1980) was a communication theorist, philosopher, and professor whose works are increasingly relevant posthumously. The digital age experienced in the twenty first century reflects his theories, such as "the global village," with a new, striking accuracy not seen during his lifetime. This paper first examines McLuhan's work, then applies his theories to the modern media landscape, noting key changes in media development.