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Bad Things, Good Companies: A Crisis Communications Handbook

ByMatthew Montague

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Bad things happen to good companies and the risk to the organization has grown. The proliferation of news sources has created a voracious appetite for new material. The Internet and blogs allow a situation to explode instantly into the local, regional, or national attention, threatening to destroy in a matter of hours an image, a brand, and a reputation that took years to build. Too often, organizations respond to these emergencies in a haphazard and irrational manner. The results are dismal: haphazard statements bewilder and embitter the press; leaks and rumors proliferate; the public is misled, confused, fearful, and resentful; and the corporation’s value and reputation are savaged. Bad things happen; but bad public relations doesn’t have to. Organizations should create a plan for communications in the event of an adverse event to allow for a rapid, reasoned response. This book also includes an appendix on crisis communications on the Internet.

Details

Publication Date
Jun 6, 2006
Language
English
ISBN
9781411679191
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Matthew Montague

Specifications

Pages
53
Binding
Paperback
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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