Copywriting for the Web
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Contents
Chapter 1 Why Writing Copy for the Web is Different
Chapter 2 Visitors Are Important to You
Chapter 3 Plan in Order to Succeed
Chapter 4 How to Write Effective Copy for the Web
Chapter 5 How to Find Effective Keywords and Keyword Phrases
Chapter 6 Keep it Short and Sweet
Chapter 7 Other Essential Components for Good Copywriting
Chapter 8 Get a Headline that Grabs
Chapter 9 How to Go About Writing a Headline
Chapter 10 Test the Tone of Your Headlines
Chapter 11 Make Your Text Links Look the Same
Chapter 12 Be Positive from Beginning to End
Details
- Publication Date
- Mar 23, 2014
- Language
- English
- ISBN
- 9781304967541
- Category
- Computers & Technology
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Midas Lee
Specifications
- Format