VIRTUAL REALITY (VR) ENHANCING MILLENNIALS CUSTOMER EXPERIENCE IN LUXURY RETAIL

Virtual Reality (VR) is allowing people to immerse themselves in this digitized world. Although the uses beyond gaming are in their infancy, could such innovation enhance the Re-tail Customer Experience? Particularly for the millennial generation since this demographic purchasing behaviors are driven by meaningful experiences. Focused in 3 major challenges for any brand or organization, those of attract new customers, engage them into the brand, product or services, and finally achieving customer loyalty.