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Best! No need to be cheap if you are ...

ByMike Hohnen

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Inspired by the principles developed in the "Service Profit Chain", Mike Hohnen takes you through each of the steps needed to create an outstanding service business. We live in a world of abundance, there is plenty of choice everywhere. The result is a widening gap between supply and demand in virtually any category you can imagine. When that happens, many companies have a knee-jerk reaction, and the recipe is more or less always the same: initiate rigorous cost-cutting programmes, reduce staff and/or services, offer discounts in many forms, and increase advertising aggressively. This, however, is the equivalent of trying to steer and brake as your car begins to skid on black ice while going through a sharp curve. As you hit that declining demand curve, you need to perform what at first seems like a counter intuitive move: hold your price, improve your quality, and narrow your focus in the market. In this book, you will not only understand why but also see how you can do that.

Details

Publication Date
Jan 1, 2013
Language
English
ISBN
9788799557615
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Mike Hohnen

Specifications

Pages
243
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
Crown Quarto (7.44 x 9.68 in / 189 x 246 mm)

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