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Branding: the Harry Potter Phenomenon

ByMolly McCune

Provides deep insight into the creation of Pottermania and the media bombardment that will lead this generation's children to regard Harry Potter as a cultural figurehead.

Details

Publication Date
Oct 1, 2011
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Molly McCune

Specifications

Format
PDF

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