Branding: the Harry Potter Phenomenon
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Provides deep insight into the creation of Pottermania and the media bombardment that will lead this generation's children to regard Harry Potter as a cultural figurehead.
Details
- Publication Date
- Oct 1, 2011
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Molly McCune
Specifications
- Format