Branding: the Harry Potter Phenomenon

Branding: the Harry Potter Phenomenon

ByMolly McCune

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Provides deep insight into the creation of Pottermania and the media bombardment that will lead this generation's children to regard Harry Potter as a cultural figurehead.

Details

Publication Date
Aug 15, 2005
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Molly McCune

Specifications

Pages
48
Binding Type
Paperback Perfect Bound
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

Ratings & Reviews

1 rating