Increasing Traffic to Your Website Through Search Engine Optimization Techniques

Search engine optimization (SEO) involves designing, writing, and coding a website in a way that helps to improve the volume and quality of traffic to your website from people using search engines. While Search Engine Optimization is the focus of this booklet, keep in mind that it is one of many marketing techniques. A brief overview of other marketing techniques is provided at the end of this booklet. Effective SEO techniques help you get more potential customers to your website. Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people, who will then visit that site. Ensure that you define your market first before engaging in SEO techniques.