Security and Risk Online: Fintech firm Zeta launches card with anti-fraud measures

MUMBAI, NOVEMBER 24: Serial tech entrepreneur Bhavin Turakhia is now betting big on his latest venture Zeta. Having earlier facilitated exchange of meal vouchers through its app, the digital payments company on Thursday launched a secure payment card, Zeta Super Card, marking its foray into the B2C space. The card comes with anti-fraud security measures such as geo-tagging, dynamic PIN and location shield for authenticating payments. “So far, Zeta has been a B2B product. With this launch, we intend to offer a mechanism of digital transaction that is 10 times more secure than any other mode available today,” Zeta co-founder and CEO Turakhia told BusinessLine. “We have built four security mechanisms in Zeta.” The MasterCard-powered card can be applied for through the company’s app or website. RBL Bank is the issuer of the card, while Zeta is the technology provider. A customer can begin using the card by transferring funds from their bank accounts or debit/credit card via the Zeta app.