Neal Coonerty & Bookshop Santa Cruz: Forty-Six Years of Independent Bookselling

In this oral history interview, Neal Coonerty, Bookshop Santa Cruz’s owner, tells a story of creativity, resilience, humor, and persistence, a tale of how one independent bookstore has survived competition from superstores, online booksellers, electronic books, a devastating natural disaster, and personal tragedy, to thrive as a nationally recognized and vibrant community business.