Branding Best Practices: A Guide to Effective Business and Product Naming
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The most complete guide to business naming, product naming, taglines, trademarks and more. Naming case studies and naming resources are provided. All the trade secrets for effective name development from leading naming consultant, Neil Brown.
Details
- Publication Date
- May 30, 2008
- Language
- English
- ISBN
- 9780615221465
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Neil Brown
Specifications
- Pages
- 84
- Binding Type
- Paperback Perfect Bound
- Interior Color
- Color
- Dimensions
- Square (8.5 x 8.5 in / 216 x 216 mm)