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Selling St. Petersburg: John Lodwick and the Promotion of a Florida Paradise

Selling St. Petersburg: John Lodwick and the Promotion of a Florida Paradise

ByNevin D. Sitler

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More than almost any other Florida city, St. Petersburg built its tourist industry through an intensive and creative advertising/publicity program. Even before John Lodwick was hired as the first public relations director of a major American city, visionaries, builders and promoters had succeeded in luring northern visitors to the Sunshine City. Selling St. Petersburg discusses the impact of promoting a Florida paradise and the often-overlooked role Lodwick and his contemporaries played.

Details

Publication Date
Nov 11, 2006
Language
English
Category
History
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Nevin D. Sitler

Specifications

Pages
116
Binding Type
Paperback Perfect Bound
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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