Selling St. Petersburg: John Lodwick and the Promotion of a Florida Paradise
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More than almost any other Florida city, St. Petersburg built its tourist industry through an intensive and creative advertising/publicity program. Even before John Lodwick was hired as the first public relations director of a major American city, visionaries, builders and promoters had succeeded in luring northern visitors to the Sunshine City. Selling St. Petersburg discusses the impact of promoting a Florida paradise and the often-overlooked role Lodwick and his contemporaries played.
Details
- Publication Date
- Nov 11, 2006
- Language
- English
- Category
- History
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Nevin D. Sitler
Specifications
- Pages
- 116
- Binding Type
- Paperback Perfect Bound
- Interior Color
- Black & White
- Dimensions
- US Trade (6 x 9 in / 152 x 229 mm)