secret of success email marketing

Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment. With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience. If you are already implementing an email marketing plan in your overall marketing strategy, the question becomes how you can stand out from the crowd and gain the attention of your target audience.