Enterprise 2.0: How Social Software will Change the Future of Work

Enterprise 2.0 explains the impact that social software will have inside the corporate firewall, and ultimately how we will work together in the future. Essential reading for anyone involved in knowledge, information and library management or those implementing social software tools inside organizations. It will also appeal to marketing, advertising, public relations and internal communications professionals. The 4Cs model at the heart of the book uses practical examples from the BBC to the US Defense Intelligence Agency to illustrate how to apply these techniques to encourage communication, cooperation, collaboration and connection between employees and customers in your own company. The nature of work is changing. Read Enterprise 2.0 and learn how to harness social software to transform it in your organization for the better. This license is for personal use only (no redistribution). Contact me for a 10-copy site license.