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GAMESbrief Unplugged Volume 2: on traditional games, transition and the power of free [hardback]
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Making money from games in the twenty-first century
Nicholas Lovell helps companies make money from games, understand emerging platforms (Apple’s iOS, Google Android, browser-based, online) and navigate new business models. In this second volume of Nicholas’s provocative and incisive analysis, you will learn:
• How ngMoco, Jagex and Bigpoint built businesses worth hundreds of millions on the power of free
• How in-app purchases can transform your business’s revenues and profits
• How a company with $100 million of venture backing went bust, and how to avoid their mistakes
• What new online business models mean for hardware manufacturers, retail and traditional publishers
If you want to ride the wave of online games, weather the transition to free and become a successful, profitable games business, you need to read this book.
Details
- Publication Date
- Jun 26, 2011
- Language
- English
- ISBN
- 9781447754268
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Nicholas Lovell
Specifications
- Pages
- 289
- Binding Type
- Hardcover Linen Wrap
- Interior Color
- Black & White
- Dimensions
- US Trade (6 x 9 in / 152 x 229 mm)