Show Bookstore Categories

GAMESbrief Unplugged Volume 2: on traditional games, transition and the power of free [hardback]

GAMESbrief Unplugged Volume 2: on traditional games, transition and the power of free [hardback]

ByNicholas Lovell

Usually printed in 3 - 5 business days
Making money from games in the twenty-first century Nicholas Lovell helps companies make money from games, understand emerging platforms (Apple’s iOS, Google Android, browser-based, online) and navigate new business models. In this second volume of Nicholas’s provocative and incisive analysis, you will learn: • How ngMoco, Jagex and Bigpoint built businesses worth hundreds of millions on the power of free • How in-app purchases can transform your business’s revenues and profits • How a company with $100 million of venture backing went bust, and how to avoid their mistakes • What new online business models mean for hardware manufacturers, retail and traditional publishers If you want to ride the wave of online games, weather the transition to free and become a successful, profitable games business, you need to read this book.

Details

Publication Date
Jun 26, 2011
Language
English
ISBN
9781447754268
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Nicholas Lovell

Specifications

Pages
289
Binding Type
Hardcover Linen Wrap
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

Ratings & Reviews