SEO is short for search engine optimization. This is the very complex yet very visible way of accessing websites or web pages within the natural or unpaid realm of search results. Simply put in its literal sense, is that the more visits or “hits” (as it is often referred to) the more visible the said site would be when a search is applied.
The SEO provides a great marketing strategy, whereby it considers how search engines work, and what people need, in terms of information, services etc, and then works towards providing the relevant information based on its target audience.
However there is also a down side to the SEO known as the black hat SEO. This is really a poisoning tool, also known as spamdexing which can lead to problems which can sometimes be very serious indeed.
Details
- Publication Date
- Jan 2, 2014
- Language
- English
- Category
- Education & Language
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Nizam Khan
Specifications
- Format