Information Marketing

The nature of the information marketplace is under continual evolution. Two ofthe most powerful drivers for change in ‘the new economy’, information and communications technology and the internationalization of marketplaces, areimpacting even more strongly on the marketplace for information products andservices than on other business sectors. All organizations in the information industry, irrespective of whether they are in the public or private sector, need toform new strategic alliances, identify new market segments, evolve new products and, in general, manage changing relationships between suppliers and customers.